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Why Marketers Are Returning to Traditional Advertising by Christine Moorman, Megan Ryan, and Nader Tavassoli (Havard Business Review)

Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter, the decline in third-party cookies, and more.

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