{"id":9895,"date":"2015-09-16T19:29:36","date_gmt":"2015-09-16T18:29:36","guid":{"rendered":"http:\/\/drikkes.com\/?p=9895"},"modified":"2015-09-16T17:41:34","modified_gmt":"2015-09-16T16:41:34","slug":"umplakatieren-im-mindset","status":"publish","type":"post","link":"https:\/\/drikkes.com\/?p=9895","title":{"rendered":"Umplakatieren im Mindset"},"content":{"rendered":"<div class='e-content'>Heute Morgen in meiner Timeline Branchennews von der <a href=\"http:\/\/www.titanic-magazin.de\/news\/neues-von-der-iaa-7556\/\">Internationalen Automobil-Austellung<\/a> aus Frankfurt. Die Messe ist Anla\u00df zu einer Award-Verleihung im Rahmen des <a href=\"http:\/\/www.automotive-contest.de\/\">Automotive Brand Contests<\/a>, mit dem der <strong>Rat f\u00fcr Formgebung<\/strong> j\u00e4hrlich &#8220;herausragendes Produkt- und Kommunikationsdesign&#8221; pr\u00e4miert.<\/p>\n<blockquote class=\"twitter-tweet\" align=\"center\" lang=\"en\">\n<p lang=\"de\" dir=\"ltr\">gro\u00dfe Freude beim <a href=\"https:\/\/twitter.com\/Opel\">@Opel<\/a> Team Gewinner des Automotive Brand Contest <a href=\"https:\/\/twitter.com\/hashtag\/IAA2015?src=hash\">#IAA2015<\/a> <a href=\"https:\/\/twitter.com\/umparkenimkopf\">@umparkenimkopf<\/a> <a href=\"https:\/\/twitter.com\/scholzfriends\">@scholzfriends<\/a> <a href=\"http:\/\/t.co\/eomzV51PWg\">pic.twitter.com\/eomzV51PWg<\/a><\/p>\n<p>&mdash; Tina M\u00fcller (@TinaMuellerOpel) <a href=\"https:\/\/twitter.com\/TinaMuellerOpel\/status\/644045927225888768\">September 16, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>So sieht f\u00fcr Opels Marketing-Chefin Tina M\u00fcller also &#8220;gro\u00dfe Freude&#8221; aus. Mein Gef\u00fchl h\u00e4lt das \u00fcberschaubare L\u00e4cheln der sechs Personen auf dem Bild f\u00fcr relativ gezwungen. M\u00fcllers Boss wird da schon etwas deutlicher. Aber ich verstehe da bestimmt nur etwas falsch, Scholz &amp; Friends.<\/p>\n<blockquote class=\"twitter-tweet\" align=\"center\" lang=\"en\">\n<p lang=\"de\" dir=\"ltr\">Gl\u00fcckwunsch <a href=\"https:\/\/twitter.com\/scholzfriends\">@scholzfriends<\/a>: 2ter Gewinner des Automotive Brand Award f\u00fcr <a href=\"https:\/\/twitter.com\/umparkenimkopf\">@umparkenimkopf<\/a> \\KTN <a href=\"http:\/\/t.co\/GZaOp3ZVrc\">pic.twitter.com\/GZaOp3ZVrc<\/a><\/p>\n<p>&mdash; Karl-Thomas Neumann (@KT_Neumann) <a href=\"https:\/\/twitter.com\/KT_Neumann\/status\/643881625453993984\">September 15, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&#8220;2ter Gewinner&#8221; \u2013 Wenn man die Meldung in der w&amp;v liest, wird einem die Sache klarer: <a href=\"http:\/\/www.wuv.de\/agenturen\/automotive_brand_contest_scholz_friends_ist_agency_of_the_year\">Mercedes-Benz wurde als &#8220;Brand of the Year&#8221; ausgezeichnet und damit der ganzheitliche und effiziente Auftritt der Marke gew\u00fcrdigt.<\/a> Zwar gewann Opel drei Troph\u00e4en (Campaign, Agency und Brand Manager of the Year). Bei insgesamt 15 Haupt-, 4 Sonder- und werwei\u00dfwievielen Nebenkategorien scheint das allerdings nicht der Abr\u00e4umer des gestrigen Abends gewesen zu sein.<\/div>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<div class='e-content p-summary'>Heute Morgen in meiner Timeline Branchennews von der Internationalen Automobil-Austellung aus Frankfurt. Die Messe ist Anla\u00df zu einer Award-Verleihung im Rahmen des Automotive Brand Contests, mit dem der Rat f\u00fcr Formgebung j\u00e4hrlich &#8220;herausragendes Produkt- und Kommunikationsdesign&#8221; pr\u00e4miert. gro\u00dfe Freude beim @Opel Team Gewinner des Automotive Brand Contest #IAA2015 @umparkenimkopf @scholzfriends pic.twitter.com\/eomzV51PWg &mdash; Tina M\u00fcller (@TinaMuellerOpel) [&hellip;]<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"cybocfi_hide_featured_image":"","webmentions_disabled_pings":false,"webmentions_disabled":false,"footnotes":""},"categories":[113],"tags":[1904,1905],"class_list":{"0":"post-9895","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-reklamierung","7":"tag-opel","8":"tag-trostpreis","9":"h-entry","10":"hentry"},"_links":{"self":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/9895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9895"}],"version-history":[{"count":10,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/9895\/revisions"}],"predecessor-version":[{"id":9951,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/9895\/revisions\/9951"}],"wp:attachment":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}