{"id":5428,"date":"2012-03-05T14:26:02","date_gmt":"2012-03-05T13:26:02","guid":{"rendered":"http:\/\/drikkes.com\/?p=5428"},"modified":"2015-12-01T15:23:10","modified_gmt":"2015-12-01T14:23:10","slug":"dont-be-smart","status":"publish","type":"post","link":"https:\/\/drikkes.com\/?p=5428","title":{"rendered":"don&#8217;t be smart"},"content":{"rendered":"<div class='e-content'><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5431\" title=\"maybored\" src=\"https:\/\/drikkes.com\/wp-content\/uploads\/2012\/03\/maybored.jpg\" alt=\"\" width=\"750\" height=\"450\" srcset=\"https:\/\/drikkes.com\/wp-content\/uploads\/2012\/03\/maybored.jpg 750w, https:\/\/drikkes.com\/wp-content\/uploads\/2012\/03\/maybored-300x180.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Man kann speziell die Aufl\u00f6sung der neuen Marlboro-Kampagne <em>&#8220;No more maybe&#8221;<\/em> (Bilder von <a href=\"http:\/\/www.slanted.de\/eintrag\/don-t-be-maybe\">hier<\/a> und <a href=\"http:\/\/www.zeitjung.de\/politik\/7339-wer-nicht-raucht-wird-nichts-marlboro-kampagne-dont-be-a-maybe\/\">da<\/a>) sicher kritisieren. Und das ist <a href=\"http:\/\/www.werbeblogger.de\/2011\/12\/15\/naturlich-todlich-marlboro-verabschiedet-sich-vom-konjunktiv\/\">auch schon getan<\/a> worden. Aktuell macht <a href=\"http:\/\/www.mediengestalter.cc\/2012\/01\/22\/gedanken\/dont-be-a-maybe-die-neue-marlboro-werbung-inkl-alternativvorschlag-meinerseits\/\">eine ganze<\/a> <a href=\"http:\/\/queergedacht.wordpress.com\/2012\/03\/01\/die-aktuelle-marlboro-plakatkampagne-dont-be-a-maybe\/\">Reihe von<\/a> mehr oder weniger gelungenen <a href=\"http:\/\/urbanshit.de\/?p=7701\">Adbusting-Remixen<\/a> die Runde. Ge-Lungen, haha, verstehste?<\/p>\n<p>Was meines Erachtens allerdings noch keine Erw\u00e4hnung gefunden hat, ist der total schwache Abklatsch, den Marlboro &#8211; bzw. die ausf\u00fchrende Agentur <a href=\"http:\/\/www.leoburnett.de\/\">Leo Burnett<\/a> &#8211; im Hinblick auf die letztes Jahr <del datetime=\"2012-03-05T13:05:51+00:00\">\u00fcberaus erfolgreiche<\/del> ebenso kontroverse Diesel-Werbung <em>&#8220;Be stupid&#8221;<\/em> hingelegt hat. Kategorie klassischer Weichsp\u00fcler. Maybe not enough balls, Philip Morris?<\/p>\n<p><a href=\"http:\/\/www.creativeadawards.com\/diesel-be-stupid-advertising-campaign\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5429\" title=\"diesel-be-stupid-20\" src=\"https:\/\/drikkes.com\/wp-content\/uploads\/2012\/03\/diesel-be-stupid-20.jpg\" alt=\"\" width=\"750\" height=\"485\" srcset=\"https:\/\/drikkes.com\/wp-content\/uploads\/2012\/03\/diesel-be-stupid-20.jpg 750w, https:\/\/drikkes.com\/wp-content\/uploads\/2012\/03\/diesel-be-stupid-20-300x194.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p>Update 10.10.2013 \/\/ <a href=\"http:\/\/www.horizont.net\/aktuell\/marketing\/pages\/protected\/Werbeverbot-Landratsamt-Muenchen-untersagt-Maybe-Kampagne_117180.html\">Das Landratsamt M\u00fcnchen hat ein Werbeverbot \u00fcber die Maybe-Kampagne verh\u00e4ngt.<\/a> Das ist denn doch etwas albern.<\/p>\n<p>Update-Update 01.12.2015 \/\/ Das Verbot ist jetzt <a href=\"http:\/\/www.horizont.net\/marketing\/nachrichten\/Erfolg-fuer-Philipp-Morris-Marlboro-darf-weiter-mit-Maybe-Kampagne-werben-136668\">doch wieder aufgehoben<\/a>.<\/div>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<div class='e-content p-summary'>Man kann speziell die Aufl\u00f6sung der neuen Marlboro-Kampagne &#8220;No more maybe&#8221; (Bilder von hier und da) sicher kritisieren. Und das ist auch schon getan worden. Aktuell macht eine ganze Reihe von mehr oder weniger gelungenen Adbusting-Remixen die Runde. Ge-Lungen, haha, verstehste? Was meines Erachtens allerdings noch keine Erw\u00e4hnung gefunden hat, ist der total schwache Abklatsch, [&hellip;]<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"cybocfi_hide_featured_image":"","webmentions_disabled_pings":false,"webmentions_disabled":false,"footnotes":""},"categories":[113],"tags":[1393,1394,1395,1391,1392,145],"class_list":{"0":"post-5428","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-reklamierung","7":"tag-be-stupid","8":"tag-diesel","9":"tag-leo-burnett","10":"tag-marlboro","11":"tag-maybe","12":"tag-werbung","13":"h-entry","14":"hentry"},"_links":{"self":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/5428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5428"}],"version-history":[{"count":11,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/5428\/revisions"}],"predecessor-version":[{"id":10277,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/5428\/revisions\/10277"}],"wp:attachment":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}