{"id":20722,"date":"2026-08-04T14:27:33","date_gmt":"2026-08-04T13:27:33","guid":{"rendered":"https:\/\/drikkes.com\/?p=20722"},"modified":"2026-08-04T14:53:23","modified_gmt":"2026-08-04T13:53:23","slug":"spider-drive","status":"publish","type":"post","link":"https:\/\/drikkes.com\/?p=20722","title":{"rendered":"Spider-Drive"},"content":{"rendered":"<div class='e-content'>\n<p>Es gibt mittlerweile einen <a href=\"https:\/\/en.wikipedia.org\/wiki\/Spider-Man_in_film\">ganzen Haufen<\/a> von Autowerbungen in Spielfilml\u00e4nge, in denen der nette, netzschwingende Superheld aus der Nachbarschaft in wechselnden Autos auff\u00e4hrt.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Spider-Man: Homecoming: Driver&#039;s Test Audi Commercial - Tom Holland | ScreenSlam\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bGuHgRQSEuk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Und nat\u00fcrlich werden zu diesen Filmen auch die passenden Commercials produziert. Die sollen dann mehr oder weniger witzig sein.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Full Spider-Man: No Way Home Commercial | Hyundai\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/sxQPqJe3slQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Im neuesten tritt Spidey-Darsteller Tom Holland \u00fcbrigens nicht mehr <s>unkost\u00fcmiert<\/s> auf.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Swing into action with Spider-Man and the BMW iX3 in the new Spider-Man: Brand New Day.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4sGyJn2xEKI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Aufgefallen ist mir das, als ich \u00fcber einen <a href=\"https:\/\/www.linkedin.com\/posts\/hansdorsch_hollywood-sagt-ein-mann-auf-dem-fahrrad-ugcPost-7490338022400503809-0_0g\/\">LinkedIn-Post von Hans Dorsch<\/a> nachgedacht habe, der sich mit dem negativen Image von Fahrradfahrern in Hollywoodfilmen und -serien besch\u00e4ftigt. (<a href=\"https:\/\/www.imdb.com\/title\/tt14173636\">The Invite<\/a> fand ich \u00fcbrigens trotzdem ziemlich gut.)<\/p>\n\n\n\n<p>Die Autoindustrie gibt eine Menge Kohle f\u00fcr Product Placement aus, um in Filmen gut wegzukommen \u2013 und das wahrscheinlich seit James Bond 1962 zum ersten Mal in einen Aston Martin gestiegen ist. Auch mit dem Sponsoring zuk\u00fcnftiger Blockbuster kann die Branche wohl rechnen. Dagegen ist als Bike-Lobby nun mal schwer anzukommen.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<button class=\"custom-share-button\">Teilen<\/button>\n        <div id=\"share-options\" style=\"display: none;\">\n            <br>\n            <\/br>\n\t\t\t<p><em>Sharing is caring.<\/em><\/p>\n                <label for=\"entry-permalink\">Permalink<\/label>\n                <input id=\"entry-permalink\" class=\"u-url url u-uid uid bookmark\" type=\"text\" value=\"https:\/\/drikkes.com\/?p=20722\" \/>\n            <\/p>\n            <p>\n                <label for=\"entry-summary\">HTML<\/label>\n                <textarea id=\"entry-summary\" class=\"code\" type=\"text\" rows=\"5\" cols=\"70\">&lt;cite class=&quot;h-cite&quot;&gt;&lt;a class=&quot;u-url p-name&quot; href=&quot;https:\/\/drikkes.com\/?p=20722&quot;&gt;Spider-Drive&lt;\/a&gt; (&lt;span class=&quot;p-author h-card&quot; title=&quot;<span class='p-author h-card'>drikkes<\/span>&quot;&gt;<span class='p-author h-card'>drikkes<\/span>&lt;\/span&gt; &lt;time class=&quot;dt-published&quot; datetime=&quot;2026-08-04T14:27:33+01:00&quot;&gt;04\/08\/2026&lt;\/time&gt;)&lt;\/cite&gt;<\/textarea>\n            <\/p><\/div>\n<\/div><div class=\"syndication-links\"><span class=\"relsyn\"><data class=\"u-syndication\" value=\"https:\/\/micro.blog\/drikkes\/95177686\"><\/data> <data class=\"u-syndication\" value=\"https:\/\/www.threads.com\/@drikkes\/post\/Dbnq8NSFtRr\"><\/data> <data class=\"u-syndication\" value=\"https:\/\/bsky.app\/profile\/drikk.es\/post\/3msb5kuahws2f\"><\/data> <data class=\"u-syndication\" value=\"https:\/\/mastodon.social\/@drikkes\/117037522983918380\"><\/data> <data class=\"u-syndication\" value=\"https:\/\/flip.it\/DBo5sf\"><\/data> <data class=\"u-syndication\" value=\"https:\/\/www.facebook.com\/reklame3000\/posts\/pfbid02Z5LGz4ZHiG38nAhXhnP9QWH1SMdjEWV3SFEaaMpQf5TqQYVzLWz8MBY8GJLqTmX2l\"><\/data><\/span><\/div>","protected":false},"excerpt":{"rendered":"<div class='e-content p-summary'>Es gibt mittlerweile einen ganzen Haufen von Autowerbungen in Spielfilml\u00e4nge, in denen der nette, netzschwingende Superheld aus der Nachbarschaft in wechselnden Autos auff\u00e4hrt. Und nat\u00fcrlich werden zu diesen Filmen auch die passenden Commercials produziert. Die sollen dann mehr oder weniger witzig sein. Im neuesten tritt Spidey-Darsteller Tom Holland \u00fcbrigens nicht mehr unkost\u00fcmiert auf. Aufgefallen ist [&hellip;]<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":["https:\/\/micro.blog\/drikkes\/95177686","https:\/\/www.threads.com\/@drikkes\/post\/Dbnq8NSFtRr","https:\/\/bsky.app\/profile\/drikk.es\/post\/3msb5kuahws2f","https:\/\/mastodon.social\/@drikkes\/117037522983918380","https:\/\/flip.it\/DBo5sf","https:\/\/www.facebook.com\/reklame3000\/posts\/pfbid02Z5LGz4ZHiG38nAhXhnP9QWH1SMdjEWV3SFEaaMpQf5TqQYVzLWz8MBY8GJLqTmX2l"],"cybocfi_hide_featured_image":"","webmentions_disabled_pings":false,"webmentions_disabled":false,"footnotes":""},"categories":[113,25,2224],"tags":[2190,1772,2816,145],"class_list":{"0":"post-20722","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-reklamierung","7":"category-uber-schaubares","8":"category-verkehr","9":"tag-auto","10":"tag-hollywood","11":"tag-spiderman","12":"tag-werbung","13":"h-entry","14":"hentry"},"_links":{"self":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/20722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20722"}],"version-history":[{"count":2,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/20722\/revisions"}],"predecessor-version":[{"id":20724,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/20722\/revisions\/20724"}],"wp:attachment":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}