{"id":20642,"date":"2026-06-01T14:48:39","date_gmt":"2026-06-01T13:48:39","guid":{"rendered":"https:\/\/drikkes.com\/?p=20642"},"modified":"2026-06-02T17:16:15","modified_gmt":"2026-06-02T16:16:15","slug":"no-kings-auser-konig-fusball","status":"publish","type":"post","link":"https:\/\/drikkes.com\/?p=20642","title":{"rendered":"No Kings (au\u00dfer K\u00f6nig Fu\u00dfball)"},"content":{"rendered":"<div class='e-content'>\n<p>Ich habe mir Spiele der beiden letzten Fu\u00dfball-WMs in Ru\u00dfland und Katar angesehen, da werde ich die kommende Weltmeisterschaft wegen Trump wohl auch <a href=\"https:\/\/www.spiegel.de\/sport\/fussball\/fussballweltmeisterschaft-wie-kolumbien-die-wm-1986-verlor-a-1037490.html\">nicht<\/a> boykottieren. Auch, wenn mir ihre Nebeneffekte jetzt schon auf die <a href=\"https:\/\/drikk.es\/2026\/05\/12\/im-supermarkt-gefragt-ob-es.html\">Nervennahrung<\/a> gehen.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"adidas Backyard Legends | The Greatest Football Story Ever Told\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mJJY53qhJe0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Besonders die Ausr\u00fcster der teilnehmenden Mannschaften fahren bereits im Vorfeld gro\u00df auf. In der Werbebranche werden die Auftritte von <a href=\"https:\/\/www.thedrum.com\/opinion\/andrew-tindall-adidas-v-nike-is-a-world-cup-test-of-fame-versus-fragmentation\">Adidas und Nike hei\u00df diskutiert<\/a>. Pers\u00f6nlich mag ich den <a href=\"https:\/\/www.opensourceshakespeare.org\/views\/plays\/play_view.php?WorkID=richard2&amp;Act=2&amp;Scene=1&amp;Scope=scene\">Shakespeare<\/a> zitierenden Wayne Rooney, frage mich allerdings, ob der Spot genug f\u00fcr die US-Marke tut \u2013 im Vergleich zum Londoner Collab-Partner<sup data-fn=\"add4a5ae-3075-4454-8c8e-ddf777c1cb6a\" class=\"fn\"><a href=\"#add4a5ae-3075-4454-8c8e-ddf777c1cb6a\" id=\"add4a5ae-3075-4454-8c8e-ddf777c1cb6a-link\">1<\/a><\/sup> Palace. Und wieso ist der Spot in 4:3 statt 16:9?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"England x Palace\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LpAq5J3fZPw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Und weil der YouTube-Algo so tickt, bekomme ich nach dem Ansehen die Spots weiterer WM-Sponsoren vorgeschlagen, angefangen mit dem offiziellen FIFA-Bier. J\u00fcrgen Klopp wirbt nach Erdinger und Warsteiner nun also f\u00fcr Budweiser.<sup data-fn=\"6dff6f8d-9f5b-47df-8d08-e50094d451c7\" class=\"fn\"><a href=\"#6dff6f8d-9f5b-47df-8d08-e50094d451c7\" id=\"6dff6f8d-9f5b-47df-8d08-e50094d451c7-link\">2<\/a><\/sup> Bemerkenswert finde ich hier vor allem, da\u00df das Ges\u00f6ff nicht mehr verspritzt und versch\u00fcttet als getrunken wird.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Budweiser | Let It Pour ft. Erling Haaland &amp; J\u00fcrgen Klopp | FIFA World Cup 26\u2122\ufe0f\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/w0oRTljtx0o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Wundert mich, da\u00df <a href=\"https:\/\/www.youtube.com\/watch?v=_THsmn-n8Lk\">Brasilien<\/a> ein anderes WM-Bier zu haben scheint. Ob das &#8220;offiziell&#8221; ist? Das &#x2122;&nbsp;im Video-Titel haben sie jedenfalls nicht hochgestellt. Und auch bei Michelobs &#8220;The Superior Match&#8221; musste ich gleich an das &#8220;Big Game&#8221;-Wording denken, wenn eine Marke nicht f\u00fcr SuperBowl&#x2122; bezahlen m\u00f6chte; doch dann erscheint am Spotende das offizielle FIFA26-Logo. War sowas fr\u00fcher nicht kategorien-exklusiv?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Superior Match ft. Messi, Pulisic, Billy Bob Thornton | Michelob ULTRA\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9SHoGssGL_4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Ronaldo auch hier dabei. Checken die Amis das mit Ultras = Fans?<\/p>\n\n\n\n<p>Was braucht man neben Alkohol noch zum Fussigucken? Richtig: Chips. Lay&#8217;s vertraut da auf Will Ferell als Testimonial. Naja.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lay&#039;s FIFA World Cup 2026\u2122 | Bandwagon | :60\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uapZs581ppE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Auch <a href=\"https:\/\/www.intermiami.news\/club\/owners\/\">David Beckham<\/a> ist nat\u00fcrlich allgegenw\u00e4rtig. Wie random<sup data-fn=\"979f5cfb-e628-4666-9d06-3f367a2e6d58\" class=\"fn\"><a href=\"#979f5cfb-e628-4666-9d06-3f367a2e6d58\" id=\"979f5cfb-e628-4666-9d06-3f367a2e6d58-link\">3<\/a><\/sup> kann sein Spot sein? Pepsi: ja.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pepsi Football Nation | The Home of Football Banter &amp; Rivalry\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UWFnOdU33MQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Einen habe ich noch. Ted-Lasso-Darsteller Jason Sudeikis ist eine gute Wahl von Visa. Der Spot allerdings nicht wirklich herausragend.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Visa &#039;Tap In&#039; global campaign x FIFA World Cup 2026 - 4 film\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GQVXVNbFIWk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Sind jemandem noch weitere Commercials aufgefallen?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<ol class=\"wp-block-footnotes\"><li id=\"add4a5ae-3075-4454-8c8e-ddf777c1cb6a\">Die beiden Collab-Spots mit <a href=\"https:\/\/www.youtube.com\/watch?v=k1lGCMl8t_8\">Patta<\/a> und <a href=\"https:\/\/www.youtube.com\/watch?v=jxTDjWNcDTI\">Jaquemus<\/a> sind way langweiliger. <a href=\"#add4a5ae-3075-4454-8c8e-ddf777c1cb6a-link\" aria-label=\"Jump to footnote reference 1\">\u21a9\ufe0e<\/a><\/li><li id=\"6dff6f8d-9f5b-47df-8d08-e50094d451c7\">Ich wusste bis gerade eben gar nicht, da\u00df <a href=\"https:\/\/www.absatzwirtschaft.de\/das-markensammelsurium-des-juergen-klopp-263440\/\">Klopps Familie<\/a> fr\u00fcher eine Brauerei besessen hat. <a href=\"#6dff6f8d-9f5b-47df-8d08-e50094d451c7-link\" aria-label=\"Jump to footnote reference 2\">\u21a9\ufe0e<\/a><\/li><li id=\"979f5cfb-e628-4666-9d06-3f367a2e6d58\">Want to feel old? Es gab nur zehn WMs vor meiner Geburt. Zu meinem Lebzeiten werde ich dieses Jahr das 14. Turnier erleben. <a href=\"#979f5cfb-e628-4666-9d06-3f367a2e6d58-link\" aria-label=\"Jump to footnote reference 3\">\u21a9\ufe0e<\/a><\/li><\/ol>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<button class=\"custom-share-button\">Teilen<\/button>\n        <div id=\"share-options\" style=\"display: none;\">\n            <br>\n            <\/br>\n\t\t\t<p><em>Sharing is caring.<\/em><\/p>\n                <label for=\"entry-permalink\">Permalink<\/label>\n                <input id=\"entry-permalink\" class=\"u-url url u-uid uid bookmark\" type=\"text\" value=\"https:\/\/drikkes.com\/?p=20642\" \/>\n            <\/p>\n            <p>\n                <label for=\"entry-summary\">HTML<\/label>\n                <textarea id=\"entry-summary\" class=\"code\" type=\"text\" rows=\"5\" cols=\"70\">&lt;cite class=&quot;h-cite&quot;&gt;&lt;a class=&quot;u-url p-name&quot; href=&quot;https:\/\/drikkes.com\/?p=20642&quot;&gt;No Kings (au\u00dfer K\u00f6nig Fu\u00dfball)&lt;\/a&gt; (&lt;span class=&quot;p-author h-card&quot; title=&quot;<span class='p-author h-card'>drikkes<\/span>&quot;&gt;<span class='p-author h-card'>drikkes<\/span>&lt;\/span&gt; &lt;time class=&quot;dt-published&quot; datetime=&quot;2026-06-01T14:48:39+01:00&quot;&gt;01\/06\/2026&lt;\/time&gt;)&lt;\/cite&gt;<\/textarea>\n            <\/p><\/div>\n<\/div><div class=\"syndication-links\"><span class=\"relsyn\"><data class=\"u-syndication\" value=\"https:\/\/bsky.app\/profile\/drikk.es\/post\/3mna7u373oz23\"><\/data> <data class=\"u-syndication\" value=\"https:\/\/micro.blog\/drikkes\/91326294\"><\/data> <data class=\"u-syndication\" value=\"https:\/\/www.threads.com\/@drikkes\/post\/DZC6crylisy\"><\/data> <data class=\"u-syndication\" value=\"https:\/\/www.facebook.com\/reklame3000\/posts\/pfbid0i3MepdmmWqMqDq91d3w4qy2s4a5WJqJjmyA9Yu9cuoonTsFD94iHdHV8E2tNeBAbl\"><\/data> <data class=\"u-syndication\" value=\"https:\/\/mastodon.social\/@drikkes\/116675273076064405\"><\/data> <data class=\"u-syndication\" value=\"https:\/\/flip.it\/tz5EGE\"><\/data> <data class=\"u-syndication\" value=\"https:\/\/www.linkedin.com\/posts\/hspree_fifaworldcup-share-7467218113776820224-DQit\"><\/data><\/span><\/div>","protected":false},"excerpt":{"rendered":"<div class='e-content p-summary'>Ich habe mir Spiele der beiden letzten Fu\u00dfball-WMs in Ru\u00dfland und Katar angesehen, da werde ich die kommende Weltmeisterschaft wegen Trump wohl auch nicht boykottieren. Auch, wenn mir ihre Nebeneffekte jetzt schon auf die Nervennahrung gehen. Besonders die Ausr\u00fcster der teilnehmenden Mannschaften fahren bereits im Vorfeld gro\u00df auf. In der Werbebranche werden die Auftritte von [&hellip;]<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":["https:\/\/bsky.app\/profile\/drikk.es\/post\/3mna7u373oz23","https:\/\/micro.blog\/drikkes\/91326294","https:\/\/www.threads.com\/@drikkes\/post\/DZC6crylisy","https:\/\/www.facebook.com\/reklame3000\/posts\/pfbid0i3MepdmmWqMqDq91d3w4qy2s4a5WJqJjmyA9Yu9cuoonTsFD94iHdHV8E2tNeBAbl","https:\/\/mastodon.social\/@drikkes\/116675273076064405","https:\/\/flip.it\/tz5EGE","https:\/\/www.linkedin.com\/posts\/hspree_fifaworldcup-share-7467218113776820224-DQit"],"cybocfi_hide_featured_image":"","webmentions_disabled_pings":false,"webmentions_disabled":false,"footnotes":"[{\"content\":\"Die beiden Collab-Spots mit <a href=\\\"https:\/\/www.youtube.com\/watch?v=k1lGCMl8t_8\\\">Patta<\/a> und <a href=\\\"https:\/\/www.youtube.com\/watch?v=jxTDjWNcDTI\\\">Jaquemus<\/a> sind way langweiliger.\",\"id\":\"add4a5ae-3075-4454-8c8e-ddf777c1cb6a\"},{\"content\":\"Ich wusste bis gerade eben gar nicht, da\u00df <a href=\\\"https:\/\/www.absatzwirtschaft.de\/das-markensammelsurium-des-juergen-klopp-263440\/\\\">Klopps Familie<\/a> fr\u00fcher eine Brauerei besessen hat.\",\"id\":\"6dff6f8d-9f5b-47df-8d08-e50094d451c7\"},{\"content\":\"Want to feel old? Es gab nur zehn WMs vor meiner Geburt. Zu meinem Lebzeiten werde ich dieses Jahr das 14. Turnier erleben.\",\"id\":\"979f5cfb-e628-4666-9d06-3f367a2e6d58\"}]"},"categories":[113,25],"tags":[135,145,1583],"class_list":{"0":"post-20642","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-reklamierung","7":"category-uber-schaubares","8":"tag-fusball","9":"tag-werbung","10":"tag-wm","11":"h-entry","12":"hentry"},"_links":{"self":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/20642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20642"}],"version-history":[{"count":6,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/20642\/revisions"}],"predecessor-version":[{"id":20649,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/20642\/revisions\/20649"}],"wp:attachment":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}