{"id":19422,"date":"2024-12-10T17:13:54","date_gmt":"2024-12-10T16:13:54","guid":{"rendered":"https:\/\/drikkes.com\/?p=19422"},"modified":"2024-12-10T17:52:16","modified_gmt":"2024-12-10T16:52:16","slug":"a-n-g-s-t","status":"publish","type":"post","link":"https:\/\/drikkes.com\/?p=19422","title":{"rendered":"A.N.G.S.T."},"content":{"rendered":"<div class='e-content'>\n<p>In der Branchenpostille w&amp;v wandert mittlerweile so schlecht wie jeder Artikel hinter die Paywall. Eine Ausnahme scheint die Kolumne zu <a href=\"https:\/\/www.c-sr.org\/\">Creative Social Responsibility<\/a> zu sein. Wenn sich eine Strategin \u00fcber den Rechtsruck beklagt, obwohl ihre arbeitgebende Agentur Werbung f\u00fcr die BL\u00d6D-Zeitung dienstleistet, dann kann man die Bezahlschranke mal <a href=\"https:\/\/www.wuv.de\/Themen\/Agentur\/Warum-Trump-gewinnt-obwohl-Harris-das-bessere-Produkt-ist\">weglassen<\/a>. Geht ja schlie\u00dflich um das Ansehen der gesamten Marketingbranche. Kein Einzelfall, da h\u00f6re ich die Nachtigall im Feigenbl\u00e4tterwald traprappen.<sup data-fn=\"b222df24-212a-451d-a13e-df9aa775490b\" class=\"fn\"><a href=\"#b222df24-212a-451d-a13e-df9aa775490b\" id=\"b222df24-212a-451d-a13e-df9aa775490b-link\">1<\/a><\/sup><\/p>\n\n\n\n<p>Bi\u00dfchen Pro-Bono-Arbeit als Ablasshandel f\u00fcr gesellschaftlich und moralisch nicht (mehr) ganz so renommierte Kunden, so der Deal. Neuester Beitrag der Reihe: Thomas Kn\u00fcwer <a href=\"https:\/\/www.wuv.de\/Themen\/Marke\/Angst-darf-keine-Strategie-sein\">appelliert<\/a> an die Emotionsverantwortung von Werbern und das erste, was mir dazu einf\u00e4llt ist \u2013 <strong>It&#8217;s called &#8220;FEAR Of Missing Out&#8221; for a fucking reason.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Scrooged (2\/10) Movie CLIP - Marketing With Terror (1988) HD\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mvmAa1cYZK4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Der Ausschnitt aus <a href=\"https:\/\/www.imdb.com\/title\/tt0096061\/\">Scrooged<\/a>, dem einzig wahren Weihnachtsfilm, setzt ein wenig zu sp\u00e4t ein, im Vergleich zu dem s\u00fc\u00fc\u00fc\u00dfen Spot davor wird der Unterschied noch deutlicher. Nat\u00fcrlich ist Bill Murrays Darstellung des zynischen Kapitalisten \u00fcberzeichnet, aber es ist ja doch was Wahres dran. Nicht nur die restlichen elf Monate im Jahr.<\/p>\n\n\n<ol class=\"wp-block-footnotes\"><li id=\"b222df24-212a-451d-a13e-df9aa775490b\">Zur Kritik an C_SR exemplarisch <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:ugcPost:7166797217092112384?commentUrn=urn%3Ali%3Acomment%3A%28ugcPost%3A7166797217092112384%2C7169904958916444160%29&amp;dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287169904958916444160%2Curn%3Ali%3AugcPost%3A7166797217092112384%29\">hier<\/a>. <a href=\"#b222df24-212a-451d-a13e-df9aa775490b-link\" aria-label=\"Jump to footnote reference 1\">\u21a9\ufe0e<\/a><\/li><\/ol>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<button class=\"custom-share-button\">Teilen<\/button>\n        <div id=\"share-options\" style=\"display: none;\">\n            <br>\n            <\/br>\n\t\t\t<p><em>Sharing is caring.<\/em><\/p>\n                <label for=\"entry-permalink\">Permalink<\/label>\n                <input id=\"entry-permalink\" class=\"u-url url u-uid uid bookmark\" type=\"text\" value=\"https:\/\/drikkes.com\/?p=19422\" \/>\n            <\/p>\n            <p>\n                <label for=\"entry-summary\">HTML<\/label>\n                <textarea id=\"entry-summary\" class=\"code\" type=\"text\" rows=\"5\" cols=\"70\">&lt;cite class=&quot;h-cite&quot;&gt;&lt;a class=&quot;u-url p-name&quot; href=&quot;https:\/\/drikkes.com\/?p=19422&quot;&gt;A.N.G.S.T.&lt;\/a&gt; (&lt;span class=&quot;p-author h-card&quot; title=&quot;<span class='p-author h-card'>drikkes<\/span>&quot;&gt;<span class='p-author h-card'>drikkes<\/span>&lt;\/span&gt; &lt;time class=&quot;dt-published&quot; datetime=&quot;2024-12-10T17:13:54+01:00&quot;&gt;10\/12\/2024&lt;\/time&gt;)&lt;\/cite&gt;<\/textarea>\n            <\/p><\/div>\n<\/div><div class=\"syndication-links\"><span class=\"relsyn\"><data class=\"u-syndication\" value=\"https:\/\/www.facebook.com\/reklame3000\/posts\/pfbid0ZNuVkpmGBBJeST6J2z2PoJh53htHj6AZN1yUzVobYMTKMQKvw2tC6MWj7noJG3QJl\"><\/data> <data class=\"u-syndication\" value=\"https:\/\/bsky.app\/profile\/drikk.es\/post\/3lcxp4ox7ck2x\"><\/data> <data class=\"u-syndication\" value=\"https:\/\/mastodon.social\/@drikkes\/113629549805827366\"><\/data> <data class=\"u-syndication\" value=\"https:\/\/www.threads.net\/@drikkes\/post\/DDZ7oWNIiwV\"><\/data> <data class=\"u-syndication\" value=\"https:\/\/flip.it\/qP4ZFU\"><\/data><\/span><\/div>","protected":false},"excerpt":{"rendered":"<div class='e-content p-summary'>In der Branchenpostille w&amp;v wandert mittlerweile so schlecht wie jeder Artikel hinter die Paywall. Eine Ausnahme scheint die Kolumne zu Creative Social Responsibility zu sein. Wenn sich eine Strategin \u00fcber den Rechtsruck beklagt, obwohl ihre arbeitgebende Agentur Werbung f\u00fcr die BL\u00d6D-Zeitung dienstleistet, dann kann man die Bezahlschranke mal weglassen. Geht ja schlie\u00dflich um das Ansehen [&hellip;]<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":["https:\/\/www.facebook.com\/reklame3000\/posts\/pfbid0ZNuVkpmGBBJeST6J2z2PoJh53htHj6AZN1yUzVobYMTKMQKvw2tC6MWj7noJG3QJl","https:\/\/bsky.app\/profile\/drikk.es\/post\/3lcxp4ox7ck2x","https:\/\/mastodon.social\/@drikkes\/113629549805827366","https:\/\/www.threads.net\/@drikkes\/post\/DDZ7oWNIiwV","https:\/\/flip.it\/qP4ZFU"],"cybocfi_hide_featured_image":"","webmentions_disabled_pings":false,"webmentions_disabled":false,"footnotes":"[{\"content\":\"Zur Kritik an C_SR exemplarisch <a href=\\\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:ugcPost:7166797217092112384?commentUrn=urn%3Ali%3Acomment%3A%28ugcPost%3A7166797217092112384%2C7169904958916444160%29&amp;dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287169904958916444160%2Curn%3Ali%3AugcPost%3A7166797217092112384%29\\\">hier<\/a>.\",\"id\":\"b222df24-212a-451d-a13e-df9aa775490b\"}]"},"categories":[113,142],"tags":[516,2894,2825,2058,145],"class_list":{"0":"post-19422","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-reklamierung","7":"category-uber-arbeit","8":"tag-angst","9":"tag-csr","10":"tag-fomo","11":"tag-werben-und-verkaufen","12":"tag-werbung","13":"h-entry","14":"hentry"},"_links":{"self":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/19422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19422"}],"version-history":[{"count":7,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/19422\/revisions"}],"predecessor-version":[{"id":19429,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/19422\/revisions\/19429"}],"wp:attachment":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}