{"id":19220,"date":"2024-07-27T16:16:08","date_gmt":"2024-07-27T15:16:08","guid":{"rendered":"https:\/\/drikkes.com\/?p=19220"},"modified":"2024-07-29T08:40:25","modified_gmt":"2024-07-29T07:40:25","slug":"longform","status":"publish","type":"post","link":"https:\/\/drikkes.com\/?p=19220","title":{"rendered":"Longform"},"content":{"rendered":"<div class='e-content'>\n<p>Porsche hat viel Geld in die Hand genommen und einen 2-min\u00fctigen Werbespot f\u00fcr seine neue Elektrokarre produziert. Prominentes Testimonial ist Dua Lipa, wobei die <a href=\"https:\/\/www.thedrum.com\/news\/2024\/07\/26\/ad-the-day-see-what-happens-when-dua-lipa-given-creative-control-porsche-spot\">Berichterstattung<\/a> um das Video herum nicht m\u00fcde wird zu betonen, die Musikerin h\u00e4tte bei dabei auch als Co-Director fungiert. Und laut Story stammen auch die Ideen f\u00fcr die einzelnen Szenen von ihr.<\/p>\n\n\n<p>[youtube v=&#8221;ccqn7r9WUHI&#8221;]<\/p>\n\n\n\n<p>Das ganze Setting hat mich daran erinnert, was Tag Heuer letztes Jahr mit Ryan Gosling gezeigt hat: Start bei einem Dreh mit Meta-Twist, bi\u00dfchen selbstironische Tonality, aber witziger umgesetzt und mit durchgehender Handlung statt zusammenhangloser Vignetten.<\/p>\n\n\n<p>[youtube v=&#8221;cuJjngO6uxk&#8221;]<\/p>\n\n\n\n<p>Das wirkt trotz der Stringenz irgendwie weniger gewollt und hat mir um L\u00e4ngen besser gefallen.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<button class=\"custom-share-button\">Teilen<\/button>\n        <div id=\"share-options\" style=\"display: none;\">\n            <br>\n            <\/br>\n\t\t\t<p><em>Sharing is caring.<\/em><\/p>\n                <label for=\"entry-permalink\">Permalink<\/label>\n                <input id=\"entry-permalink\" class=\"u-url url u-uid uid bookmark\" type=\"text\" value=\"https:\/\/drikkes.com\/?p=19220\" \/>\n            <\/p>\n            <p>\n                <label for=\"entry-summary\">HTML<\/label>\n                <textarea id=\"entry-summary\" class=\"code\" type=\"text\" rows=\"5\" cols=\"70\">&lt;cite class=&quot;h-cite&quot;&gt;&lt;a class=&quot;u-url p-name&quot; href=&quot;https:\/\/drikkes.com\/?p=19220&quot;&gt;Longform&lt;\/a&gt; (&lt;span class=&quot;p-author h-card&quot; title=&quot;<span class='p-author h-card'>drikkes<\/span>&quot;&gt;<span class='p-author h-card'>drikkes<\/span>&lt;\/span&gt; &lt;time class=&quot;dt-published&quot; datetime=&quot;2024-07-27T16:16:08+01:00&quot;&gt;27\/07\/2024&lt;\/time&gt;)&lt;\/cite&gt;<\/textarea>\n            <\/p><\/div>\n<\/div><div class=\"syndication-links\"><span class=\"relsyn\"><data class=\"u-syndication\" value=\"https:\/\/mastodon.social\/@drikkes\/112859180150980970\"><\/data> <data class=\"u-syndication\" value=\"https:\/\/bsky.app\/profile\/drikk.es\/post\/3kyblhbrfxw2f\"><\/data> <data class=\"u-syndication\" value=\"https:\/\/flip.it\/1I0GAE\"><\/data> <data class=\"u-syndication\" value=\"https:\/\/www.facebook.com\/reklame3000\/posts\/pfbid0YTD4DbkSNxEARm87Z3trRy7g3MfcXpzJdwWyVyfGju6oHtjSbdKS41dNPPmLPyqhl\"><\/data><\/span><\/div>","protected":false},"excerpt":{"rendered":"<div class='e-content p-summary'>Porsche hat viel Geld in die Hand genommen und einen 2-min\u00fctigen Werbespot f\u00fcr seine neue Elektrokarre produziert. Prominentes Testimonial ist Dua Lipa, wobei die Berichterstattung um das Video herum nicht m\u00fcde wird zu betonen, die Musikerin h\u00e4tte bei dabei auch als Co-Director fungiert. Und laut Story stammen auch die Ideen f\u00fcr die einzelnen Szenen von [&hellip;]<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":["https:\/\/mastodon.social\/@drikkes\/112859180150980970","https:\/\/bsky.app\/profile\/drikk.es\/post\/3kyblhbrfxw2f","https:\/\/flip.it\/1I0GAE","https:\/\/www.facebook.com\/reklame3000\/posts\/pfbid0YTD4DbkSNxEARm87Z3trRy7g3MfcXpzJdwWyVyfGju6oHtjSbdKS41dNPPmLPyqhl"],"cybocfi_hide_featured_image":"","webmentions_disabled_pings":false,"webmentions_disabled":false,"footnotes":""},"categories":[113,25],"tags":[2615,2876,145],"class_list":{"0":"post-19220","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-reklamierung","7":"category-uber-schaubares","8":"tag-porsche","9":"tag-tag-heuer","10":"tag-werbung","11":"h-entry","12":"hentry"},"_links":{"self":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/19220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19220"}],"version-history":[{"count":9,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/19220\/revisions"}],"predecessor-version":[{"id":19231,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/19220\/revisions\/19231"}],"wp:attachment":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}