{"id":17811,"date":"2023-03-21T10:56:19","date_gmt":"2023-03-21T09:56:19","guid":{"rendered":"https:\/\/drikkes.com\/?p=17811"},"modified":"2024-04-17T11:50:50","modified_gmt":"2024-04-17T10:50:50","slug":"%f0%9f%a6%b7-biss-an-die-zahne-%f0%9f%aa%a5","status":"publish","type":"post","link":"https:\/\/drikkes.com\/?p=17811","title":{"rendered":"&#x1f9b7; Biss an die Z\u00e4hne &#x1faa5;"},"content":{"rendered":"<div class='e-content'><p>Bei der Entwicklung des Packagings w\u00e4re ich ja gerne dabei gewesen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/drikkes.com\/wp-content\/uploads\/2023\/03\/IMG_4324-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" class=\"alignnone size-large wp-image-17812\" srcset=\"https:\/\/drikkes.com\/wp-content\/uploads\/2023\/03\/IMG_4324-1024x576.jpg 1024w, https:\/\/drikkes.com\/wp-content\/uploads\/2023\/03\/IMG_4324-300x169.jpg 300w, https:\/\/drikkes.com\/wp-content\/uploads\/2023\/03\/IMG_4324-768x432.jpg 768w, https:\/\/drikkes.com\/wp-content\/uploads\/2023\/03\/IMG_4324-1536x864.jpg 1536w, https:\/\/drikkes.com\/wp-content\/uploads\/2023\/03\/IMG_4324-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ul>\n<li>&#8220;Sie hei\u00dft zwar MAX <em>WHITE<\/em>, aber wir haben schon total viele wei\u00dfe Tuben im Sortiment.&#8221;<\/li>\n<li>&#8220;Die Paste drinnen ist aktivkohlrabenschwarz, also&#8230;&#8221;<\/li>\n<li>&#8220;Schwarz geht auch nicht. Die MaFo sagt, da bekommen die Consumer schlechte Laune von.&#8221;<\/li>\n<li>&#8220;Dann nehmen wir rot.&#8221;<\/li>\n<li>&#8220;Gute Idee.&#8221;<\/li>\n<li>&#8220;Moment, rot ist doch schon unsere overarching Brand Identity. Die d\u00fcrfen wir als Key Color nicht einzelnen Produkten zuordnen.&#8221;<\/li>\n<li>&#8220;Dann nehmen wir eben blutrot.&#8221;<\/li>\n<li>&#8220;OK.&#8221;<\/li>\n<li>&#8220;Die Designerin kann sich dann ja bei so einem Label-Logo-<a href=\"https:\/\/drikkes.com\/?p=14505\">Whatever<\/a> am Tubenende austoben.&#8221;<\/li>\n<li>&#8220;Gute Idee.&#8221;<\/li>\n<\/ul>\n\n\n<iframe loading=\"lazy\" border=\"0\" scrolling=\"no\" width=\"78\" height=\"17\" allowtransparency=\"true\" frameborder=\"0\"\n style=\"margin-bottom: -3px; z-index: 1338; border: 0px; background-color: transparent; overflow: hidden;\"\n src=\"https:\/\/www.instapaper.com\/e2?url=https:\/\/drikkes.com\/?p=17811&#038;title=Biss_an_die_Zaehne&#038;description=mundpups\"><\/iframe>\n<\/div><div class=\"syndication-links\"><span class=\"relsyn\"><data class=\"u-syndication\" value=\"https:\/\/twitter.com\/drikkes\/status\/1638117343824867329\"><\/data> <data class=\"u-syndication\" value=\"https:\/\/flipboard.social\/@drikkes\/110060758911362916\"><\/data> <data class=\"u-syndication\" value=\"https:\/\/micro.blog\/drikkes\/17826094\"><\/data><\/span><\/div>","protected":false},"excerpt":{"rendered":"<div class='e-content p-summary'>Neulich in der Verpackungsentwicklung bei Colgate<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":["https:\/\/twitter.com\/drikkes\/status\/1638117343824867329","https:\/\/flipboard.social\/@drikkes\/110060758911362916","https:\/\/micro.blog\/drikkes\/17826094"],"cybocfi_hide_featured_image":"","webmentions_disabled_pings":false,"webmentions_disabled":false,"footnotes":""},"categories":[1],"tags":[2599,1237,2789],"class_list":{"0":"post-17811","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-allgemein","7":"tag-colgate","8":"tag-verpackung","9":"tag-zahnpasta","10":"h-entry","11":"hentry"},"_links":{"self":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/17811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17811"}],"version-history":[{"count":9,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/17811\/revisions"}],"predecessor-version":[{"id":19107,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/17811\/revisions\/19107"}],"wp:attachment":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}