{"id":16163,"date":"2022-05-03T14:01:08","date_gmt":"2022-05-03T13:01:08","guid":{"rendered":"https:\/\/drikkes.com\/?p=16163"},"modified":"2022-05-03T14:01:08","modified_gmt":"2022-05-03T13:01:08","slug":"ueber-ziele-und-gruppen","status":"publish","type":"post","link":"https:\/\/drikkes.com\/?p=16163","title":{"rendered":"\u00dcber Ziele und Gruppen"},"content":{"rendered":"<div class='e-content'>Als modeinteressierter Werber habe ich nat\u00fcrlich so eine ungef\u00e4hre Vorstellung davon, wie gro\u00df und bedeutend die Fashion-Industrie ist. Gerade aber anl\u00e4\u00dflich der diesj\u00e4hrigen <strong>Met Gala<\/strong> im <a href=\"https:\/\/www.instapaper.com\/read\/1503588791\">Guardian<\/a> noch einmal die Dimension im Vergleich zum heiligen Gral der Werbung vor Augen gef\u00fchrt bekommen:<\/p>\n<blockquote><p>\n  &#8220;According to the tracking firm Launchmetrics, the night generates $543m in media impact value, or the effect of placements and mentions \u2013 compared with the Super Bowl\u2019s $520m.&#8221;\n<\/p><\/blockquote>\n<p><a href=\"https:\/\/www.theguardian.com\/fashion\/gallery\/2022\/may\/03\/met-gala-2022-red-carpet-from-marilyn-monroes-gown-to-a-fake-moustache-in-pictures\"><img decoding=\"async\" src=\"https:\/\/pagesix.com\/wp-content\/uploads\/sites\/3\/2022\/05\/gigi-hadid-met-gala-2022_22.jpg\" class=\"alignnone\" \/><\/a><\/p>\n<p>Nun sind Mode und Sport zwei Welten, die trotz <a href=\"https:\/\/www.businessoffashion.com\/articles\/luxury\/streetwear-took-over-the-fashion-industry-now-what-supreme-stussy\/\">Streetwear-Takeover<\/a> selten <a href=\"https:\/\/www.esquire.com\/style\/mens-fashion\/a27760825\/basketball-fashion-style-nba-business-concrete-runway\/\">Ber\u00fchrungspunkte<\/a> haben. Know your target audience vs. Preach to the converted, das ist hier die Frage.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bestcopyads.files.wordpress.com\/2022\/04\/15341c9719f12a7b88131678132b982c.jpg\" width=\"620\" height=\"856\" class=\"alignnone\" \/><\/p>\n<p>Printanzeige via <a href=\"https:\/\/bestcopyads.wordpress.com\/2022\/04\/07\/1531\/\">Best Copywriting Ads<\/a><\/div>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<div class='e-content p-summary'>Als modeinteressierter Werber habe ich nat\u00fcrlich so eine ungef\u00e4hre Vorstellung davon, wie gro\u00df und bedeutend die Fashion-Industrie ist. Gerade aber anl\u00e4\u00dflich der diesj\u00e4hrigen Met Gala im Guardian noch einmal die Dimension im Vergleich zum heiligen Gral der Werbung vor Augen gef\u00fchrt bekommen: &#8220;According to the tracking firm Launchmetrics, the night generates $543m in media impact [&hellip;]<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"cybocfi_hide_featured_image":"","webmentions_disabled_pings":false,"webmentions_disabled":false,"footnotes":""},"categories":[113],"tags":[],"class_list":{"0":"post-16163","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-reklamierung","7":"h-entry","8":"hentry"},"_links":{"self":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/16163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16163"}],"version-history":[{"count":13,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/16163\/revisions"}],"predecessor-version":[{"id":16203,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/16163\/revisions\/16203"}],"wp:attachment":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}