{"id":16121,"date":"2022-04-06T10:07:23","date_gmt":"2022-04-06T09:07:23","guid":{"rendered":"https:\/\/drikkes.com\/?p=16121"},"modified":"2022-04-06T10:07:23","modified_gmt":"2022-04-06T09:07:23","slug":"zwei-kapitalisten-ein-gedanke","status":"publish","type":"post","link":"https:\/\/drikkes.com\/?p=16121","title":{"rendered":"Zwei Kapitalisten, ein Gedanke"},"content":{"rendered":"<div class='e-content'>Auf <a href=\"https:\/\/www.voguebusiness.com\/companies\/the-next-era-of-brand-hotel-partnerships-fila-byredo-frame-loccitane\">voguebusiness.com<\/a> einen Artikel \u00fcber die neuere Entwicklung bei Partnerschaften zwischen Luxus-Marken und Luxus-Hotels gelesen. Da geht mittlerweile mehr als gebrandete Seifenst\u00fccke, wie am Beispiel der Capsule Collection des Modelabels <a href=\"https:\/\/frame-store.com\/\">Frame<\/a> f\u00fcr das legend\u00e4re <a href=\"https:\/\/www.ritzparis.com\/en-GB\">H\u00f4tel Ritz<\/a> gezeigt wird.<\/p>\n<blockquote><p>\n  \u201cIt was an opportunity to express our brands outside our walls and to enter the world of fashion, which is not a territory of the Ritz brand,\u201d says Ritz Paris board member Natalie Bader Messian. &#8220;Customers who might not be able to afford to travel to Paris and enjoy a night\u2019s stay at the Ritz hotel might be able to buy a baseball cap instead,&#8221; adds Frame co-founder Torstensson.\n<\/p><\/blockquote>\n<p>Es m\u00fcsste wohl eher &#8220;to translate&#8221; als &#8220;to add&#8221; hei\u00dfen, denn beide wollen eigentlich dasselbe sagen \u2013 nur einmal in blumigem Marketingsprech, das andere Mal aus verst\u00e4ndlicherweise zahlengetriebener Vertriebssicht.<\/p><\/div>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<div class='e-content p-summary'>Auf voguebusiness.com einen Artikel \u00fcber die neuere Entwicklung bei Partnerschaften zwischen Luxus-Marken und Luxus-Hotels gelesen. Da geht mittlerweile mehr als gebrandete Seifenst\u00fccke, wie am Beispiel der Capsule Collection des Modelabels Frame f\u00fcr das legend\u00e4re H\u00f4tel Ritz gezeigt wird. \u201cIt was an opportunity to express our brands outside our walls and to enter the world of [&hellip;]<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"cybocfi_hide_featured_image":"","webmentions_disabled_pings":false,"webmentions_disabled":false,"footnotes":""},"categories":[113,142],"tags":[],"class_list":{"0":"post-16121","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-reklamierung","7":"category-uber-arbeit","8":"h-entry","9":"hentry"},"_links":{"self":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/16121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16121"}],"version-history":[{"count":9,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/16121\/revisions"}],"predecessor-version":[{"id":16130,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/16121\/revisions\/16130"}],"wp:attachment":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}