{"id":14069,"date":"2020-01-08T18:15:47","date_gmt":"2020-01-08T16:15:47","guid":{"rendered":"http:\/\/drikkes.com\/?p=14069"},"modified":"2020-01-08T18:16:22","modified_gmt":"2020-01-08T16:16:22","slug":"kaeuflich","status":"publish","type":"post","link":"https:\/\/drikkes.com\/?p=14069","title":{"rendered":"Geld schie\u00dft doch Tore"},"content":{"rendered":"<div class='e-content'>\n<blockquote><p>Preise haben starke biodynamische Wirkungen \u2013 sie ver\u00e4ndern den Geschmack eines Weines oder steigern die Performance eines Energy-Drinks. So sinkt etwa die kognitive Leistung von Testpersonen, die Red Bull im Sonderangebot gekauft haben. Mit anderen Worten: Ein hoher Preis kann den Nutzen steigern.<\/p><\/blockquote>\n<p>\n&#8220;Marketing ganz neu denken&#8221;: Wie der Ex-Henkel-Marketer <a href=\"https:\/\/www.horizont.net\/marketing\/nachrichten\/marketing-ganz-neu-denken-wie-der-ex-henkel-marketer-martin-andree-die-werbung-mit-placebo-effekten-pushen-will-178602\">Martin Andree<\/a> die Werbung mit Placebo-Effekten pushen will.<\/div>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<div class='e-content p-summary'>Preise haben starke biodynamische Wirkungen \u2013 sie ver\u00e4ndern den Geschmack eines Weines oder steigern die Performance eines Energy-Drinks. So sinkt etwa die kognitive Leistung von Testpersonen, die Red Bull im Sonderangebot gekauft haben. Mit anderen Worten: Ein hoher Preis kann den Nutzen steigern. &#8220;Marketing ganz neu denken&#8221;: Wie der Ex-Henkel-Marketer Martin Andree die Werbung mit [&hellip;]<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"cybocfi_hide_featured_image":"","webmentions_disabled_pings":false,"webmentions_disabled":false,"footnotes":""},"categories":[113,1719],"tags":[389,1721,1877,145],"class_list":{"0":"post-14069","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-reklamierung","7":"category-zitate","8":"tag-money","9":"tag-quote","10":"tag-red-bull","11":"tag-werbung","12":"h-entry","13":"hentry"},"_links":{"self":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/14069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14069"}],"version-history":[{"count":3,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/14069\/revisions"}],"predecessor-version":[{"id":14109,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/14069\/revisions\/14109"}],"wp:attachment":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}