{"id":12797,"date":"2018-04-16T16:32:53","date_gmt":"2018-04-16T14:32:53","guid":{"rendered":"http:\/\/drikkes.com\/?p=12797"},"modified":"2018-04-16T16:32:53","modified_gmt":"2018-04-16T14:32:53","slug":"for-successful-advertising","status":"publish","type":"post","link":"https:\/\/drikkes.com\/?p=12797","title":{"rendered":"For Successful Advertising"},"content":{"rendered":"<div class='e-content'><a href=\"http:\/\/www.thedrum.com\/news\/2018\/04\/12\/i-want-crazy-bigger-more-more-more-diesel-founder-renzo-rosso-advertising-s-original\">The Drum mit einem Feature<\/a> \u00fcber die Marke Diesel und die Werbephilosophie ihres Gr\u00fcnders. Er sagt dabei viel Richtiges wie:<\/p>\n<blockquote><p>\n  \u201cYou could really push push push with brand brand brand and product product product but that was never where I wanted to go. If you receive all this push, [the customer] becomes a victim. I wanted them to know they had intelligence and they can be free to think about what they like and prefer,\u201d Rosso recalls.\n<\/p><\/blockquote>\n<p>Ich selbst habe in den 90ern mal eine Sonnenbrille dieser Marke besessen, ansonsten da aber die Finger von gelassen. Ich glaube, weil zu viele dieses Irokesenshirt hatten. Dabei hat mir die Werbung selbst meist sehr gefallen. Sie ist vielleicht mit ein Grund, wieso ich in dieser Branche gelandet bin. Aber nicht die Erkl\u00e4rung daf\u00fcr, weshalb ich seit beinahe 15 Jahren ausschlie\u00dflich <a href=\"https:\/\/twitter.com\/drikkes\/statuses\/553541784244981760\">Diesel-Jeans<\/a> trage.<\/div>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<div class='e-content p-summary'>The Drum mit einem Feature \u00fcber die Marke Diesel und die Werbephilosophie ihres Gr\u00fcnders. Er sagt dabei viel Richtiges wie: \u201cYou could really push push push with brand brand brand and product product product but that was never where I wanted to go. If you receive all this push, [the customer] becomes a victim. I [&hellip;]<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"cybocfi_hide_featured_image":"","webmentions_disabled_pings":false,"webmentions_disabled":false,"footnotes":""},"categories":[113],"tags":[1394,145],"class_list":{"0":"post-12797","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-reklamierung","7":"tag-diesel","8":"tag-werbung","9":"h-entry","10":"hentry"},"_links":{"self":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/12797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12797"}],"version-history":[{"count":4,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/12797\/revisions"}],"predecessor-version":[{"id":12802,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/12797\/revisions\/12802"}],"wp:attachment":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}