{"id":12542,"date":"2018-01-17T13:14:48","date_gmt":"2018-01-17T11:14:48","guid":{"rendered":"http:\/\/drikkes.com\/?p=12542"},"modified":"2018-01-17T13:23:20","modified_gmt":"2018-01-17T11:23:20","slug":"das-kommt-noch-dazu","status":"publish","type":"post","link":"https:\/\/drikkes.com\/?p=12542","title":{"rendered":"Das kommt noch dazu"},"content":{"rendered":"
Wozu, das erkl\u00e4re ich dann sp\u00e4ter. Hier erst einmal Mark Schaefers f\u00fcnfte und letzte Wahrheit \u00fcber Social Media, die da lautet: Nobody really wants you to be authentic<\/a>.<\/p>\n

\n \u201cAuthenticity\u201d is by far the most over-used and abused word on the social web. The most common definition of \u201cauthentic\u201d is \u201ctrue and accurate.\u201d If I was presenting a true and accurate version of myself right now I would say that I am a bit gassy after that Mexican food at lunch.<\/p>\n

Nobody wants to know that stuff and nobody wants to talk about it either. Whether you\u2019re a person or a brand, you are always presenting a shiny idealized version of your authentic self. It has always been this way and it will always remain this way.<\/p>\n

Nobody is authentic, but you can be kind and honest. There is a difference.\n<\/p><\/blockquote>\n