{"id":12514,"date":"2018-01-10T16:12:25","date_gmt":"2018-01-10T14:12:25","guid":{"rendered":"http:\/\/drikkes.com\/?p=12514"},"modified":"2022-09-13T15:20:14","modified_gmt":"2022-09-13T14:20:14","slug":"drikkes-translate","status":"publish","type":"post","link":"https:\/\/drikkes.com\/?p=12514","title":{"rendered":"Drikkes Translate"},"content":{"rendered":"<div class='e-content'>Ich \u00fcbersetze mal kurz f\u00fcr Branchenfremde, was Marketer damit meinen, wenn sie <strong>&#8220;Erlebe den Duft&#8221;<\/strong> so nah am <a href=\"https:\/\/twitter.com\/drikkes\/statuses\/946681638641197056?tw_i=946681638641197056&#038;tw_e=details&#038;tw_p=archive\">Verschlu\u00df<\/a> auf eine Duschgelpackung schreiben.<\/p>\n<p><a href=\"https:\/\/drikkes.com\/?p=12334http:\/\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/drikkes.com\/wp-content\/uploads\/2018\/01\/IMG_1166-903x1024.jpg\" alt=\"\" width=\"640\" height=\"726\" class=\"aligncenter size-large wp-image-12534\" srcset=\"https:\/\/drikkes.com\/wp-content\/uploads\/2018\/01\/IMG_1166-903x1024.jpg 903w, https:\/\/drikkes.com\/wp-content\/uploads\/2018\/01\/IMG_1166-265x300.jpg 265w, https:\/\/drikkes.com\/wp-content\/uploads\/2018\/01\/IMG_1166-768x871.jpg 768w, https:\/\/drikkes.com\/wp-content\/uploads\/2018\/01\/IMG_1166-34x39.jpg 34w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><br \/><\/br><strong>&#8220;Riech mal dran&#8221;<\/strong> soll es der Konsumentin sagen, w\u00e4hrend sie im Drogeriemarkt ihren Einkaufswagen am Regal mit den K\u00f6rperpflegeprodukten vorbeisteuert. Sie soll beim Begutachten des Warenangebots innehalten, nach der Flasche <a href=\"http:\/\/gph.is\/2hnicDd\">Palmolive<\/a> greifen und sich gleich im Laden von seinem Wohlgeruch \u00fcberzeugen.<\/div>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<div class='e-content p-summary'>Ich \u00fcbersetze mal kurz f\u00fcr Branchenfremde, was Marketer damit meinen, wenn sie &#8220;Erlebe den Duft&#8221; so nah am Verschlu\u00df auf eine Duschgelpackung schreiben. &#8220;Riech mal dran&#8221; soll es der Konsumentin sagen, w\u00e4hrend sie im Drogeriemarkt ihren Einkaufswagen am Regal mit den K\u00f6rperpflegeprodukten vorbeisteuert. Sie soll beim Begutachten des Warenangebots innehalten, nach der Flasche Palmolive greifen [&hellip;]<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"cybocfi_hide_featured_image":"","webmentions_disabled_pings":false,"webmentions_disabled":false,"footnotes":""},"categories":[113],"tags":[854,2306,2305,2307,145],"class_list":{"0":"post-12514","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-reklamierung","7":"tag-marketing","8":"tag-point-of-sale","9":"tag-pos","10":"tag-stoerer","11":"tag-werbung","12":"h-entry","13":"hentry"},"_links":{"self":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/12514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12514"}],"version-history":[{"count":9,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/12514\/revisions"}],"predecessor-version":[{"id":16507,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/12514\/revisions\/16507"}],"wp:attachment":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}