{"id":12225,"date":"2017-09-15T16:02:31","date_gmt":"2017-09-15T15:02:31","guid":{"rendered":"http:\/\/drikkes.com\/?p=12225"},"modified":"2017-09-15T16:02:31","modified_gmt":"2017-09-15T15:02:31","slug":"ritter-unsportlich","status":"publish","type":"post","link":"https:\/\/drikkes.com\/?p=12225","title":{"rendered":"Ritter unsportlich"},"content":{"rendered":"<div class='e-content'>Okay, wir haben einen <del datetime=\"2017-09-15T12:34:15+00:00\">Claim<\/del> Slogan mit einem Bekanntheitsgrad von 90 % und einer laut Umfrage (von <a href=\"https:\/\/www.instapaper.com\/text?u=http%3A%2F%2Fwww.focus.de%2Ffinanzen%2Fnews%2Fquadratisch-praktisch_aid_91525.html\">2005<\/a>) &#8220;hohen \u00dcbereinstimmung zwischen dem Produktversprechen und den tats\u00e4chlichen Produkteigenschaften, was wiederum die Glaubw\u00fcrdigkeit und Sympathie f\u00f6rdert.&#8221;<br \/>\nFrage: Was k\u00f6nnen wir dem hinzuf\u00fcgen, um diese tighte Message etwas beliebiger und mehr schwammig zu machen?<\/p>\n<p><a data-flickr-embed=\"true\"  href=\"https:\/\/www.flickr.com\/photos\/drikkes\/36842854420\/in\/dateposted-public\/\" title=\"Die Schokolade?\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/farm5.staticflickr.com\/4360\/36842854420_254850170c_c.jpg\" width=\"800\" height=\"799\" alt=\"Die Schokolade?\"><\/a><script async src=\"\/\/embedr.flickr.com\/assets\/client-code.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Was der neue Marketingleiter eigentlich meinte: <a href=\"https:\/\/kurier.at\/wirtschaft\/schokolade-ohne-milch-soll-umsatz-versuessen\/286.422.727\">Produktinnovationen<\/a>, sch\u00f6n und gut. Aber wie kann <em><strong>ICH<\/strong><\/em> denn hier meine Duftmarke hinterlassen, wenn ich den seit 1970 unver\u00e4ndert bestehenden Slogan nicht antasten darf?<\/div>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<div class='e-content p-summary'>Okay, wir haben einen Claim Slogan mit einem Bekanntheitsgrad von 90 % und einer laut Umfrage (von 2005) &#8220;hohen \u00dcbereinstimmung zwischen dem Produktversprechen und den tats\u00e4chlichen Produkteigenschaften, was wiederum die Glaubw\u00fcrdigkeit und Sympathie f\u00f6rdert.&#8221; Frage: Was k\u00f6nnen wir dem hinzuf\u00fcgen, um diese tighte Message etwas beliebiger und mehr schwammig zu machen? Was der neue Marketingleiter [&hellip;]<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"cybocfi_hide_featured_image":"","webmentions_disabled_pings":false,"webmentions_disabled":false,"footnotes":""},"categories":[113],"tags":[2241,2240,145],"class_list":{"0":"post-12225","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-reklamierung","7":"tag-das-auto","8":"tag-ritter-sport","9":"tag-werbung","10":"h-entry","11":"hentry"},"_links":{"self":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/12225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12225"}],"version-history":[{"count":8,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/12225\/revisions"}],"predecessor-version":[{"id":12243,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/12225\/revisions\/12243"}],"wp:attachment":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}