{"id":12049,"date":"2017-07-03T15:26:03","date_gmt":"2017-07-03T14:26:03","guid":{"rendered":"http:\/\/drikkes.com\/?p=12049"},"modified":"2017-07-03T15:26:03","modified_gmt":"2017-07-03T14:26:03","slug":"cannes-nicht-sein","status":"publish","type":"post","link":"https:\/\/drikkes.com\/?p=12049","title":{"rendered":"Cannes nicht\u00a0sein"},"content":{"rendered":"<div class='e-content'>F\u00fcr mich gab es nur zwei w\u00fcrdige Grand Prix dieses Jahr: Mailchimp und Burger King.<\/p>\n<p><iframe src='http:\/\/players.brightcove.net\/1126101268\/ryIOOTgtg_default\/index.html?videoId=5477401989001' allowfullscreen frameborder=0><\/iframe><\/p>\n<p>Das h\u00e4ngt nat\u00fcrlich sehr von pers\u00f6nlichen Vorlieben ab. Und von gut gemachten Case Videos nat\u00fcrlich. Mit technischen Gegebenheiten zu spielen und PR-Effekte als <em>earned media<\/em> so selbstverst\u00e4ndlich mitzunehmen kann jedenfalls nie schaden.<\/p>\n<p><iframe src='http:\/\/players.brightcove.net\/1126101268\/ryIOOTgtg_default\/index.html?videoId=5477393172001' allowfullscreen frameborder=0><\/iframe><\/p>\n<p>Dem meisten anderen Kram sah man so verdammt offensichtlich an, wie sehr er auf GOLD angelegt worden war. Nicht mehr feierlich.<\/p><\/div>\n<div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<div class='e-content p-summary'>F\u00fcr mich gab es nur zwei w\u00fcrdige Grand Prix dieses Jahr: Mailchimp und Burger King. Das h\u00e4ngt nat\u00fcrlich sehr von pers\u00f6nlichen Vorlieben ab. Und von gut gemachten Case Videos nat\u00fcrlich. Mit technischen Gegebenheiten zu spielen und PR-Effekte als earned media so selbstverst\u00e4ndlich mitzunehmen kann jedenfalls nie schaden. Dem meisten anderen Kram sah man so verdammt [&hellip;]<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"cybocfi_hide_featured_image":"","webmentions_disabled_pings":false,"webmentions_disabled":false,"footnotes":""},"categories":[113],"tags":[2201,2205,145],"class_list":{"0":"post-12049","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-reklamierung","7":"tag-cannes","8":"tag-lions","9":"tag-werbung","10":"h-entry","11":"hentry"},"_links":{"self":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/12049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12049"}],"version-history":[{"count":5,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/12049\/revisions"}],"predecessor-version":[{"id":12058,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/posts\/12049\/revisions\/12058"}],"wp:attachment":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}