{"id":9324,"date":"2015-06-03T10:05:42","date_gmt":"2015-06-03T09:05:42","guid":{"rendered":"http:\/\/drikkes.com\/?page_id=9324"},"modified":"2024-03-07T18:27:07","modified_gmt":"2024-03-07T17:27:07","slug":"got2surf","status":"publish","type":"page","link":"https:\/\/drikkes.com\/?page_id=9324","title":{"rendered":"Schwarzkopf"},"content":{"rendered":"<div class='e-content'><h3>#got2surf<\/h3>\n<p>Bewerben konnte man sich f\u00fcr das <strong>got2b Surfcamp<\/strong> \u00fcber eine mobil optimierte Facebook-Anwendung. Einfach Photo mit Surferpose hochladen, kurze Begr\u00fcndung dazu texten, ab daf\u00fcr.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-11776\" src=\"https:\/\/drikkes.com\/wp-content\/uploads\/2015\/06\/got2b_Surfcamp_KV.jpg\" alt=\"\" width=\"990\" height=\"558\" srcset=\"https:\/\/drikkes.com\/wp-content\/uploads\/2015\/06\/got2b_Surfcamp_KV.jpg 990w, https:\/\/drikkes.com\/wp-content\/uploads\/2015\/06\/got2b_Surfcamp_KV-300x169.jpg 300w, https:\/\/drikkes.com\/wp-content\/uploads\/2015\/06\/got2b_Surfcamp_KV-768x433.jpg 768w, https:\/\/drikkes.com\/wp-content\/uploads\/2015\/06\/got2b_Surfcamp_KV-65x37.jpg 65w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/p>\n<p>Die Gewinner wurden nicht \u00fcber ein User-Voting ausgesucht, sondern durch eine Jury (bestehend aus Kunde\/Agentur\/Y-Titty) bestimmt. Da habe ich mich als Konzeptioner\/Texter ziemlich rausgehalten, ich hatte genug mit Einbau der Aktion in die got2b-Website, Online-Bannerwerbung und Bespielen der Facebook- und Instagram-Kan\u00e4le zu tun.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/NNgr7EqraW4?rel=0&amp;controls=0&amp;showinfo=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Den YouTube-Stars von Y-Titty hingegen haben wir bei Ihren Videos relativ freie Hand gelassen.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/fQiJoasf5h4?rel=0&amp;controls=0&amp;showinfo=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Und sie haben das ganze sehr professionell gehandhabt, das mu\u00df man sagen.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/yCr9dL6TpxI?rel=0&amp;controls=0&amp;showinfo=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Obwohl sie auch privat Spa\u00df am Surfcamp hatten.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/KsNbHBQobbM?rel=0&amp;controls=0&amp;showinfo=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Ein paar Posts auf den \u00fcblichen SocialMedia-Plattformen geh\u00f6rten \u00fcbrigens zu dem Deal dazu. Alle Seiten haben sich um transparente Verh\u00e4ltnisse bem\u00fcht, die Sponsorschaft von got2b war jederzeit erkennbar. Zum Schlu\u00df hat meine Agentur auch ein kleines <a href=\"https:\/\/www.youtube.com\/watch?v=XrjqbEPT_u8\">Case-Video<\/a> zu der Kampagne gebastelt.<\/p>\n<p>Edit \/\/ <em>Die fr\u00fcher an dieser Stelle eingebundenen Facebook- und Instagram-Posts sind leider verschwunden, da Henkel sich ein gutes Jahr sp\u00e4ter aus strategischen Gr\u00fcnden dazu entschlossen hat, die markeneigene Seite f\u00fcr <strong>got2b<\/strong> zu schlie\u00dfen und stattdessen auf die \u00fcbergeordnete Pr\u00e4senz von Schwarzkopf zu setzen.<\/em><em> Schade.<\/em><\/p>\n\n\n<h3 class=\"wp-block-heading\">Taft<\/h3>\n\n\n\n<p class=\"has-text-align-center\"><em>Hairstyling brand TAFT had to introduce Toni Garrn as its new testimonial. They wanted to juvenize the brand\u2019s image, but without giving up on the well-known heritage of their iconic hairspray product. This treatment for a 20 sec. TVC called <\/em><strong>Occasions<\/strong><em> was the result.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\">The spot is a hommage to the old Taft TVCs, playing with the different city locations. We see our protagonist Toni Garrn in four vignettes. Although some of them are set in the glamorous celebrity world, they are directed in an authentic, approachable way. Toni acting natural, hand-held camera, and close-ups a bit shaky.<\/p>\n\n\n\n<p class=\"has-text-align-left\">We start with a STYLE TIME signet.<\/p>\n\n\n\n<p class=\"has-text-align-left\">VO: <strong>\u201cBerlin. Greeted by a storm.\u201d \/ \u201cBerlin. St\u00fcrmische Begr\u00fc\u00dfung.\u201d<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">Toni entering a posh high-class bar. She hasn\u2019t seen her gang of friends for a long time, as it seems. The friends group hug her, tousle her hair in a lovely way, etc. And Toni\u2019s style still looks great.<\/p>\n\n\n\n<p class=\"has-text-align-left\">VO: <strong>\u201cParis. Heated discussions\u201d \/ \u201cParis. Hitzige Diskussionen.\u201d<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">Behind the scenes of a fashion show. Toni, a stylist, and the designer are engaged in a verbal exchange about the right pair of high heels matching the couture dress. Although it\u2019s a stressful atmosphere, sympathetic Toni manages to finish her extraordinary style last second.<\/p>\n\n\n\n<p class=\"has-text-align-left\">VO: <strong>\u201cNew York. It\u2019s raining applause.\u201d \/ \u201cNew York. Es regnet Applaus.\u201d<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">Toni steps out of a limousine onto a red carpet. She is facing paparazzi with popping flashbulbs and a horde of autograph hunters, who have more to fight with the rainy, windy weather conditions than her. Toni doesn\u2019t even need the security\u2019s umbrella.<\/p>\n\n\n\n<p class=\"has-text-align-left\">VO: <strong>\u201cNo matter where or when. It\u2019s style time. With Taft.\u201d \/ \u201cMit Taft ist immer und \u00fcberall Style Time.\u201d<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">Toni checking her look and giving her hair the last touch in front of a bathroom mirror. Via her reflection she talks directly to theviewer.<\/p>\n\n\n\n<p class=\"has-text-align-left\">VO: <strong>\u201cNew Taft Power for powerful hold in every occasion.\u201d<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">Packshot on the bathroom shelf.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Toni ON: <strong>\u201cCreate your power.\u201d<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">Toni looking back while leaving the room.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/drikkes.com\/wp-content\/uploads\/2018\/12\/taft_alwaysOn.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"748\" src=\"https:\/\/drikkes.com\/wp-content\/uploads\/2018\/12\/taft_alwaysOn.jpg\" alt=\"\" class=\"wp-image-16954\" srcset=\"https:\/\/drikkes.com\/wp-content\/uploads\/2018\/12\/taft_alwaysOn.jpg 1024w, https:\/\/drikkes.com\/wp-content\/uploads\/2018\/12\/taft_alwaysOn-300x219.jpg 300w, https:\/\/drikkes.com\/wp-content\/uploads\/2018\/12\/taft_alwaysOn-768x561.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div><div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<div class='e-content p-summary'>#got2surf Bewerben konnte man sich f\u00fcr das got2b Surfcamp \u00fcber eine mobil optimierte Facebook-Anwendung. Einfach Photo mit Surferpose hochladen, kurze Begr\u00fcndung dazu texten, ab daf\u00fcr. Die Gewinner wurden nicht \u00fcber ein User-Voting ausgesucht, sondern durch eine Jury (bestehend aus Kunde\/Agentur\/Y-Titty) bestimmt. Da habe ich mich als Konzeptioner\/Texter ziemlich rausgehalten, ich hatte genug mit Einbau der [&hellip;]<\/div>\n","protected":false},"author":1,"featured_media":0,"parent":56,"menu_order":0,"comment_status":"open","ping_status":"open","template":"wp-custom-template-arbeitsproben","meta":{"mf2_syndication":[],"cybocfi_hide_featured_image":"","webmentions_disabled_pings":false,"webmentions_disabled":false,"footnotes":""},"class_list":["post-9324","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/pages\/9324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9324"}],"version-history":[{"count":22,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/pages\/9324\/revisions"}],"predecessor-version":[{"id":18966,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/pages\/9324\/revisions\/18966"}],"up":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/pages\/56"}],"wp:attachment":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}