{"id":18949,"date":"2024-03-07T00:27:57","date_gmt":"2024-03-06T23:27:57","guid":{"rendered":"https:\/\/drikkes.com\/?page_id=18949"},"modified":"2024-03-07T00:27:58","modified_gmt":"2024-03-06T23:27:58","slug":"deutsche-bahn","status":"publish","type":"page","link":"https:\/\/drikkes.com\/?page_id=18949","title":{"rendered":"Deutsche Bahn"},"content":{"rendered":"<div class='e-content'>\n<p>Bei 480hz habe ich als Team Lead Copy mitgeholfen, Teillose des gro\u00dfen DB Pitches zu gewinnen. Erstaunlich f\u00fcr eine Agentur, die eigentlich als Customized Agency f\u00fcr die Telekom in Bonn gestartet ist und nur mitmachen durfte, weil die gro\u00dfe Mutter DDB als Etathalter der Lufthansa ausgeschlossen war.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_0.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_0-1024x576.png\" alt=\"\" class=\"wp-image-16546\" srcset=\"https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_0-1024x576.png 1024w, https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_0-300x169.png 300w, https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_0-768x432.png 768w, https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_0-1536x864.png 1536w, https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_0.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Mein Team k\u00fcmmerte sich um die Aufghabe, das Hafennetzwerk Ost der DB Cargo zu bewerben. Wir haben uns eine \u00fcberzeugende Kampagne mit starken Visuals und frechen Headlines ausgedacht und diese durch verschiedenste Kan\u00e4le von der Fachanzeige \u00fcber Social Ads bis zum B2B-Mailing durchexerziert.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_2-1024x575.png\" alt=\"\" class=\"wp-image-16550\" srcset=\"https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_2-1024x575.png 1024w, https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_2-300x169.png 300w, https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_2-768x432.png 768w, https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_2-1536x863.png 1536w, https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_2-2048x1151.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_4-1024x575.png\" alt=\"\" class=\"wp-image-16548\" srcset=\"https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_4-1024x575.png 1024w, https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_4-300x169.png 300w, https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_4-768x432.png 768w, https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_4-1536x863.png 1536w, https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_4.png 2002w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Die Bilder hier sind nie zur Schaltung geplant gewesen. Was soll es auch sein \u2013 f\u00fcr 18\/1 zuviel Copy, f\u00fcr 2\/1 AZ die Schrift genau im Falz? In Mediaplan tauchten diese Motive nicht auf, Ihr Sinn war einzig und allein, in der Pr\u00e4sentation gut r\u00fcberzukommen. Das predige ich immer: Egal, was nachher an Formaten umgesetzt werden soll, zuerst sind drei Dinge wichtig: die Pr\u00e4se, die Pr\u00e4se, die Pr\u00e4se!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_3-1024x575.png\" alt=\"\" class=\"wp-image-16549\" srcset=\"https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_3-1024x575.png 1024w, https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_3-300x169.png 300w, https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_3-768x432.png 768w, https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_3-1536x863.png 1536w, https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_3-2048x1151.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_1-1024x575.png\" alt=\"\" class=\"wp-image-16551\" srcset=\"https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_1-1024x575.png 1024w, https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_1-300x169.png 300w, https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_1-768x432.png 768w, https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_1-1536x863.png 1536w, https:\/\/drikkes.com\/wp-content\/uploads\/2022\/10\/db_campaign_1-2048x1151.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Leider war das Ganze nur eine theoretische \u00dcbungsaufgabe und daher klar, da\u00df die Kampagne nie das Licht der Welt erblicken w\u00fcrde. Schade!<\/p>\n<\/div><div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<div class='e-content p-summary'>Bei 480hz habe ich als Team Lead Copy mitgeholfen, Teillose des gro\u00dfen DB Pitches zu gewinnen. Erstaunlich f\u00fcr eine Agentur, die eigentlich als Customized Agency f\u00fcr die Telekom in Bonn gestartet ist und nur mitmachen durfte, weil die gro\u00dfe Mutter DDB als Etathalter der Lufthansa ausgeschlossen war. Mein Team k\u00fcmmerte sich um die Aufghabe, das [&hellip;]<\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"wp-custom-template-arbeitsproben","meta":{"mf2_syndication":[],"cybocfi_hide_featured_image":"","webmentions_disabled_pings":false,"webmentions_disabled":false,"footnotes":""},"class_list":["post-18949","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/pages\/18949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18949"}],"version-history":[{"count":2,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/pages\/18949\/revisions"}],"predecessor-version":[{"id":18951,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/pages\/18949\/revisions\/18951"}],"wp:attachment":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}