{"id":14462,"date":"2020-07-26T19:42:59","date_gmt":"2020-07-26T17:42:59","guid":{"rendered":"http:\/\/drikkes.com\/?page_id=14462"},"modified":"2024-03-06T23:52:20","modified_gmt":"2024-03-06T22:52:20","slug":"nutella","status":"publish","type":"page","link":"https:\/\/drikkes.com\/?page_id=14462","title":{"rendered":"Ferrero"},"content":{"rendered":"<div class='e-content'><h2>Nutella<\/h2>\n<p>Idee f\u00fcr eine Serie von Social-Postings auf den deutschen Instagram- und Facebook-Kan\u00e4len von nutella.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14463\" src=\"https:\/\/drikkes.com\/wp-content\/uploads\/2020\/07\/Slogan_PostZeichenfla\u0308che-2-Kopie-3.png\" alt=\"\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/drikkes.com\/wp-content\/uploads\/2020\/07\/Slogan_PostZeichenfla\u0308che-2-Kopie-3.png 1080w, https:\/\/drikkes.com\/wp-content\/uploads\/2020\/07\/Slogan_PostZeichenfla\u0308che-2-Kopie-3-150x150.png 150w, https:\/\/drikkes.com\/wp-content\/uploads\/2020\/07\/Slogan_PostZeichenfla\u0308che-2-Kopie-3-300x300.png 300w, https:\/\/drikkes.com\/wp-content\/uploads\/2020\/07\/Slogan_PostZeichenfla\u0308che-2-Kopie-3-768x768.png 768w, https:\/\/drikkes.com\/wp-content\/uploads\/2020\/07\/Slogan_PostZeichenfla\u0308che-2-Kopie-3-1024x1024.png 1024w, https:\/\/drikkes.com\/wp-content\/uploads\/2020\/07\/Slogan_PostZeichenfla\u0308che-2-Kopie-3-39x39.png 39w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Mit dem Ziel, die Engagement Rate zu steigern, werden die jeweiligen Accounts der angespielten Marken vertaggt.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14464\" src=\"https:\/\/drikkes.com\/wp-content\/uploads\/2020\/07\/Slogan_PostZeichenfla\u0308che-2-Kopie-4.png\" alt=\"\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/drikkes.com\/wp-content\/uploads\/2020\/07\/Slogan_PostZeichenfla\u0308che-2-Kopie-4.png 1080w, https:\/\/drikkes.com\/wp-content\/uploads\/2020\/07\/Slogan_PostZeichenfla\u0308che-2-Kopie-4-150x150.png 150w, https:\/\/drikkes.com\/wp-content\/uploads\/2020\/07\/Slogan_PostZeichenfla\u0308che-2-Kopie-4-300x300.png 300w, https:\/\/drikkes.com\/wp-content\/uploads\/2020\/07\/Slogan_PostZeichenfla\u0308che-2-Kopie-4-768x768.png 768w, https:\/\/drikkes.com\/wp-content\/uploads\/2020\/07\/Slogan_PostZeichenfla\u0308che-2-Kopie-4-1024x1024.png 1024w, https:\/\/drikkes.com\/wp-content\/uploads\/2020\/07\/Slogan_PostZeichenfla\u0308che-2-Kopie-4-39x39.png 39w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Wer b-ready nicht kennt: Das ist der ToGo-Riegel von nutella, der keine eigenen Webpr\u00e4senzen besitzt.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14465\" src=\"https:\/\/drikkes.com\/wp-content\/uploads\/2020\/07\/Slogan_PostZeichenfla\u0308che-2-Kopie-6.png\" alt=\"\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/drikkes.com\/wp-content\/uploads\/2020\/07\/Slogan_PostZeichenfla\u0308che-2-Kopie-6.png 1080w, https:\/\/drikkes.com\/wp-content\/uploads\/2020\/07\/Slogan_PostZeichenfla\u0308che-2-Kopie-6-150x150.png 150w, https:\/\/drikkes.com\/wp-content\/uploads\/2020\/07\/Slogan_PostZeichenfla\u0308che-2-Kopie-6-300x300.png 300w, https:\/\/drikkes.com\/wp-content\/uploads\/2020\/07\/Slogan_PostZeichenfla\u0308che-2-Kopie-6-768x768.png 768w, https:\/\/drikkes.com\/wp-content\/uploads\/2020\/07\/Slogan_PostZeichenfla\u0308che-2-Kopie-6-1024x1024.png 1024w, https:\/\/drikkes.com\/wp-content\/uploads\/2020\/07\/Slogan_PostZeichenfla\u0308che-2-Kopie-6-39x39.png 39w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Ich wei\u00df, das ist auch schon 2019 nicht mehr der aktuelle Ikea-Claim gewesen. Aber der, den immer noch die meisten Deutschen kennen.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Ferrero Rocher &amp; Raffaello<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/drikkes.com\/wp-content\/uploads\/2021\/10\/1-Page-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/drikkes.com\/wp-content\/uploads\/2021\/10\/1-Page-2-1024x576.png\" alt=\"\" class=\"wp-image-15487\" srcset=\"https:\/\/drikkes.com\/wp-content\/uploads\/2021\/10\/1-Page-2-1024x576.png 1024w, https:\/\/drikkes.com\/wp-content\/uploads\/2021\/10\/1-Page-2-300x169.png 300w, https:\/\/drikkes.com\/wp-content\/uploads\/2021\/10\/1-Page-2-768x432.png 768w, https:\/\/drikkes.com\/wp-content\/uploads\/2021\/10\/1-Page-2-1536x864.png 1536w, https:\/\/drikkes.com\/wp-content\/uploads\/2021\/10\/1-Page-2.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/drikkes.com\/wp-content\/uploads\/2021\/10\/1-Page-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/drikkes.com\/wp-content\/uploads\/2021\/10\/1-Page-3-1024x576.png\" alt=\"\" class=\"wp-image-15488\" srcset=\"https:\/\/drikkes.com\/wp-content\/uploads\/2021\/10\/1-Page-3-1024x576.png 1024w, https:\/\/drikkes.com\/wp-content\/uploads\/2021\/10\/1-Page-3-300x169.png 300w, https:\/\/drikkes.com\/wp-content\/uploads\/2021\/10\/1-Page-3-768x432.png 768w, https:\/\/drikkes.com\/wp-content\/uploads\/2021\/10\/1-Page-3-1536x864.png 1536w, https:\/\/drikkes.com\/wp-content\/uploads\/2021\/10\/1-Page-3.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>F\u00fcr den gewonnen Pitch um die eurpoaweiten Social Media Etats der beiden Marken habe ich die Tonality anhand einer Netiquette und eines Manifestos festgelegt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/drikkes.com\/wp-content\/uploads\/2021\/10\/2-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/drikkes.com\/wp-content\/uploads\/2021\/10\/2-1.png\" alt=\"\" class=\"wp-image-15491\" srcset=\"https:\/\/drikkes.com\/wp-content\/uploads\/2021\/10\/2-1.png 720w, https:\/\/drikkes.com\/wp-content\/uploads\/2021\/10\/2-1-300x169.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/figure>\n<\/div><div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"<div class='e-content p-summary'>Nutella Idee f\u00fcr eine Serie von Social-Postings auf den deutschen Instagram- und Facebook-Kan\u00e4len von nutella. Mit dem Ziel, die Engagement Rate zu steigern, werden die jeweiligen Accounts der angespielten Marken vertaggt. Wer b-ready nicht kennt: Das ist der ToGo-Riegel von nutella, der keine eigenen Webpr\u00e4senzen besitzt. Ich wei\u00df, das ist auch schon 2019 nicht mehr [&hellip;]<\/div>\n","protected":false},"author":1,"featured_media":0,"parent":56,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"wp-custom-template-arbeitsproben","meta":{"mf2_syndication":[],"cybocfi_hide_featured_image":"","webmentions_disabled_pings":false,"webmentions_disabled":false,"footnotes":""},"class_list":["post-14462","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/pages\/14462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14462"}],"version-history":[{"count":7,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/pages\/14462\/revisions"}],"predecessor-version":[{"id":18946,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/pages\/14462\/revisions\/18946"}],"up":[{"embeddable":true,"href":"https:\/\/drikkes.com\/index.php?rest_route=\/wp\/v2\/pages\/56"}],"wp:attachment":[{"href":"https:\/\/drikkes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}