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	<title>ysl &#8211; Hendrik Spree</title>
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		<title>as time goes by</title>
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					<comments>https://drikkes.com/?p=19388#comments</comments>
		
		<dc:creator><![CDATA[<span class='p-author h-card'>drikkes</span>]]></dc:creator>
		<pubDate>Tue, 26 Nov 2024 10:34:25 +0000</pubDate>
				<category><![CDATA[Reklamierung]]></category>
		<category><![CDATA[Über Schaubares]]></category>
		<category><![CDATA[Verkleidung]]></category>
		<category><![CDATA[fashion]]></category>
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		<category><![CDATA[proust]]></category>
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					<description><![CDATA[Habe ich eigentlich schon mal damit geprotzt erwähnt, daß ich die Recherche von Marcel Proust gelesen habe, die kompletten viertausend Seiten? Schätze, das muß so im Sommer 2002 gewesen sein. Hat jedenfalls einige Monate gedauert. Das Modehaus Saint Laurent hat anläßlich der Herbstkollektion 2024 mit diesen kulturfranzösischen Nationalheiligtum auseinandergesetzt. (PR-Artikel dazu z.B. hier und hier.) [&#8230;]]]></description>
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<p>Habe ich eigentlich schon mal <s>damit geprotzt</s> erwähnt, daß ich die <em>Recherche</em> von Marcel Proust gelesen habe, die kompletten viertausend Seiten? Schätze, das muß so im Sommer 2002 gewesen sein. Hat jedenfalls einige Monate gedauert.</p>



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<p>Das Modehaus Saint Laurent hat anläßlich der Herbstkollektion 2024 mit diesen kulturfranzösischen Nationalheiligtum auseinandergesetzt. (PR-Artikel dazu z.B. <a href="https://aeworld.com/fashion/saint-laurents-latest-project-is-a-cinematic-dive-into-proustian-memory/">hier</a> und <a href="https://crfashionbook.com/saint-laurent-as-time-goes-by-film-series/">hier</a>.) Drei Shorts sind zusammen mit einem Trailer in der letzten Woche erschienen.</p>



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<p>Das Buch als Accessoire. Dazu, wie speziell Fashion-Labels in letzter Zeit darauf setzen, durch die Nähe zur Literatur kulturelles Kapital zu demonstrieren, hatte ich <a href="https://www.nytimes.com/2024/01/23/opinion/social-media-tiktok-marketing.html">bereits</a> <a href="https://www.gq.com/story/jacob-elordi-book-in-pants-pocket-trend">mehrere</a> <a href="https://www.voguebusiness.com/story/fashion/book-girl-summer-why-brands-are-leaning-into-the-literary-world">Artikel</a> verlinkt.</p>



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<p>Saint Laurents Creative Director <a href="https://www.vogue.de/artikel/anthony-vacarello-saint-laurent-productions">Anthony Vaccarello</a> hat zusammen mit Regisseurin <a href="https://en.wikipedia.org/wiki/Nadia_Lee_Cohen">Nadia Lee Cohen</a> und lebenden Pop-Ikonen wie John Waters, Chloë Sevigny und einem Haufen anderer vor der Kamera schicke Filmchen gedreht.</p>



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<p>Und habe ich eigentlich mal <s>damit geprotzt</s> erzählt, daß ich die Mailadresse der ebenfalls in den Videos auftauchenden Charlotte Gainsbourgh habe?</p>



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