At first you loathe the teens, because you know nothing about them and think they’re idiots, beneath you. Then you love the teens because you figure out they are smarter than you, and you make peace with the death of your cultural relevance, because you know you’ll be in good hands. Finally, you recognize the shape of the adults they’ll become, corrupted by money and vanity and hubris just like everyone else.
The company built a set, specifically designed for vertical videos, that’s roughly 15 percent skinnier than a standard set and has cameras turned on their sides. Tastemade still has to fill up the other platforms, so it shoots the rest of its videos horizontally on high-resolution cameras, while keeping the action in the middle third of the screen so the footage can also run on Snapchat. TV monitors in the studio are marked with black tape that shows the Snapchat version’s frame. Afterward, segments are edited into multiple cuts: vertical for Snapchat, square for Instagram and Facebook, horizontal for YouTube and Apple TV.