Scheiß Zero

aus: Smells Like Teen Spirit: Inside the Secretive World of Brandy Melville

Inside, the store itself looks Instagram filtered, all bleached wood and muted color palette: cream, dusty blue, dustier rose, maroon. Everything from the faded denim to the vast crop top selection is shockingly soft, a selling point every Brandy girl notes. The piped-in music fits with the vibe, but not the demo: Do teens really listen to Beck?

Die Sache mit der „Einheitsgröße ist schon sehr perfide.


aus: I Think About This a Lot: When a Feminist Artist Dragged Overgrown Skaters

Supreme’s use of logos isn’t an earnest, Adbusters-style commentary or a clever fashion world send-up à la Comme des Fuckdown. Call it a ripoff, an homage, or a collaboration, Supreme’s style of straight-up appropriation is evasive. It’s a way of signifying something without actually coming out and saying anything.